Jza Your Jewellery Journal Autumn 2021 By Isikhova Media
It’s charms and chain bracelets, referred to as Moments and Collabs , are its core, accounting for 71% of sales. But it’s rapidly increasing into new jewellery classes and platforms, called Style and Upstream, now with 29% of sales. These expanded jewellery ranges include Pandora Timeless (17%), Pandora Signature (9%), and GenZ-targeted Pandora ME (3%).
Manufacturers of lab-grown diamonds – which are 80% cheaper than natural diamond – also claimed that export volumes have elevated with the US being the most important importer. They attributed the fall in export worth to price instability after several new players entered the market.…