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The research methodology used is qualitative method and research kind is descriptive. The technique of determining the topic on this research utilizing purposive sampling, with the standards of; 1) product look / packaging, 2) hegemony of supermarkets, 3) follow tendencies and lifestyle mode, 4) award social status for honor. Data collection methods used statement, interview and documentation. The theory used on this analysis is the speculation of shopper society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that doesn’t use the substance of the commodities, and the public uses the symbolic worth and mark value called hyper-reality.

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Integrate that knowledge with Square Marketing and Square Loyalty to drive repeat enterprise. The popularity of e-commerce and online retailers has caused the shift of desire from going out purchasing to buy online due to its comfort and practicality. Shopping malls had been constructed originally as, like its name, a buying place. Thus, the branding of it is exactly like that. To provide shoppers with varied shopping choices in one place.

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